Paul de Luna is a photographer and filmmaker working between New York and Europe.

His classically informed visual language combines cinematic atmosphere and emotional depth with a contemporary sensibility. His imagery focuses on character, gesture, intimacy, and the imperfect moments that define human presence as feel tangible, emotionally resonant, and enduring.

His longer-form brand films extend this approach, creating cinematic universes that serve as lasting foundations for brand identity.

Paul also spent nearly a decade building Rebag, ultimately serving as Executive Creative Director and Head of Innovation. Joining at its earliest stage, he helped shape the company’s visual identity while conceiving and building the production, automation, and technological systems that supported its growth into a national luxury platform. That experience continues to guide his approach today: combining creative vision with innovation, strategic thinking, and the ability to execute at scale.

His clients include Cartier, Elizabeth Arden, and Victoria’s Secret. His work has appeared in Elle, L’Officiel, GQ, and Condé Nast Traveler, and has been exhibited at the Massachusetts Museum of Contemporary Art (MassMoCA).