Paul de Luna is a filmmaker and campaign photographer working between New York and Europe.

He creates cinematic imagery in motion and stills, defined by atmosphere, emotional depth, and a refined visual language. His longer-form brand films are conceived as enduring narrative foundations — anchoring identity beyond seasonal cycles and transient content.

His clients include Cartier, Elizabeth Arden, and Victoria’s Secret. His work has appeared in Elle, L’Officiel, GQ, and Condé Nast Traveler, and has been exhibited at the Massachusetts Museum of Contemporary Art (MassMOCA).

For nearly a decade, he served as Executive Creative Director at Rebag, joining the company at its earliest stage and playing a central role in building its creative, production, and operational infrastructure as it evolved from startup to international enterprise. That foundation remains central to his practice, where creative authorship is inseparable from structural precision.

Available for commissioned campaigns and narrative brand films.