Paul de Luna is a filmmaker and campaign photographer working between New York and Europe.

His cinematic imagery is defined by atmosphere, emotional depth, and a refined visual language. His longer-form brand films are conceived as enduring narrative foundations, anchoring identity beyond seasonal cycles and transient content.

His clients include Cartier, Elizabeth Arden, and Victoria’s Secret. His work has appeared in Elle, L’Officiel, GQ, and Condé Nast Traveler, and has been exhibited at the Massachusetts Museum of Contemporary Art (MassMOCA).

He also served as Executive Creative Director at Rebag for nearly a decade, joining the company at its earliest stage and playing a central role in building out its creative, production, and operational infrastructure as it evolved from startup to mature enterprise. That foundation remains central to his method, where creative authorship meets structural precision.